Full-Funnel Marketing Dashboard

The challenge

Data lived in four different tools, the website had three overlapping GA4 properties and nobody could say how much a single lead cost per channel.

The solution

A single dashboard pulls data through official APIs, and a WordPress plugin tags every lead with its first and last touch source. Global filters, drill-downs and a pivot explorer let anyone slice the data without a data analyst.

What it does

• GA4 Data API, Google Ads costs and Meta Marketing API insights
• WordPress plugin with first-touch and last-touch lead attribution
• Overview, campaigns, leads, audience, pages and live tabs
• Global filters by channel, campaign, country and device
• Campaign drill-down to ad set, ad and keyword level
• Pivot and heatmap explorer with saved views
• Tracking audit and consolidation recommendations